March 28, 2008 - Maple Grove, MN - Sterling Cross Communications, a PR, Media Relations, & Interactive Marketing firm announced today that they have hired Scott Baird as Creative/Integrated Media Director, and Emily Pye as an Account Manager. The firm has grown and launched new service offerings specifically in new media and web 2.0 tools. Sterling Cross has seen rapid growth since the launching of the Traditional Storytelling Integrating Today’s Technology model in which PR and Media Relations has been integrating across new media technologies, from blogs and podcasts, to wikis, social media, and viral campaigns.
Scott Baird brings a wealth of creative design, strategy, marketing, web design, and viral marketing skills to Sterling Cross, and he was named “Marketer of the Year 2005” for his work with a client in Canada.
Emily Pye has a background in publishing, and brings her project management, publicity skills, and online marketing experience from such companies as Car Soup and Minnesota Premier Publications. She is also pursuing a Masters Degree.
Mary Lower, President and Chief Storyteller, spoke about the new additions; “we are excited to have found key players that will not only offer new services to our existing client base, but assist in our growth as well.” She continued; “It has never been more important to keep pace with the new media tools, and companies that are not getting their message out to their audience in the format that they desire, are missing out on over half of their audience. The new additions to our team allow us to continue our rapid growth and service offerings.”
Sterling Cross Communications has also recently launched mobile media services which incorporate PR and Marketing across mobile technology for websites and campaigns suited for cell phone technology.
About Sterling Cross Communications:
Sterling Cross Communications Group (www.sterlingcrossgroup.com) is a Maple Grove, MN based communications firm that provides strategic Public Relations, Media Relations, Interactive Marketing, and Strategic Communications to a wide range of growing companies. They integrate the best methods of communication technology to deliver their client’s story to its intended audience.
