Sterling Cross News Updates

Moto-I Hosts Holiday Charity Event to Benefit Military Families

Wed, 16 Dec 2009 14:21:36 -0700

WHAT: Holiday Charity Event to raise money to benefit Minnesota military families

WHEN: December 17, 2009, 6pm – 10pm

WHERE: moto-i, 2940 Lyndale Ave South, Minneapolis, Minnesota

WHO: moto-i, a Minneapolis sake brew-pub and GreenCare for Troops, an organization whose mission is to match volunteers with Military Families while their loved ones are deployed and provide scholarships to military families seeking a degree in Horticulture.

WHY: Moto-i, a local sake brew-pub, will ring in this Christmas season by honoring our brave service men and women that are currently deployed. They chose GreenCare for Troops as the benefiting charity due to its mission to link volunteers with military families to provide assistance with lawn care and maintenance while their loved one is deployed; they also provide scholarships to military families.

Specifically this event will go to the Military Scholarship Fund for MN families who are seeking a degree in the horticulture industry. For many, the holidays represent family, and moto-i desires to acknowledge the sacrifice our military families make and the void they feel while their loved one is deployed; particularly during this season.

DETAILS:

Tickets: Advance $20; At the Door $25; Military Families w/ID $18

Purchase tickets at www.projectevergreen.org or at moto-i
Appetizers & Sake: Free sake and Finnegan beer samples and passed appetizers

Entertainment: Live Band and In-house DJ

About Greencare for Troops:
GreenCare for Troops is a priority project of Project EverGreen. GreenCare is a nationwide outreach program coordinated by Project EverGreen that connects volunteers (individuals, local green industry professionals, and corporations) military families whose husbands or wives serve our country in the armed forces away from home. They also provide scholarships to Military Families who are seeking a degree in the horticulture industry.

GreenCare has matched 2,400 volunteers to provide free lawn and landscape services for more than 9,000 military families nationwide; and provided two $2,500 scholarships.

About moto-i
moto-i is the first sake brewery restaurant in the world outside of Japan. In the tradition of Japanese Izakayas, moto-i pairs hand-crafted sakes brewed on site with flavorful Japanese fare. Located in the Lyndale-Lake neighborhood of Minneapolis, moto-i has events space and an outdoor rooftop patio. For more information please visit: www.moto-i.com.

For more information about GreenCare for Troops, volunteer opportunities, or as a military families to sign up for lawn care assistance; and to purchase tickets to the event visit their website at www.projectevergreen.org.

Robert Robinson brings his Solo Christmas Concert To Minneapolis on December 19, 2009

Thu, 10 Dec 2009 13:44:02 -0700

Robert Robinson brings his Solo Christmas Concert

To Minneapolis on December 19, 2009

Launch of his new album “Signature” along with Christmas favorites

When: Saturday, Dec 19, 2009 8:00 pm

Where: Benson Great Hall (Campus of Bethel University)

3900 Bethel Drive Arden Hills, MN 55112-6999 (map)

Cost: Adults $28, Seniors and Students $26, Groups (20+) $25

Tickets: 651-638-6333 or 866-424-4849

Gospel virtuoso Robert Robinson will fill Benson Hall with the sounds of Christmas in an intimate solo concert on Saturday evening (12/19/09).

In support of his solo career and the launch of his latest musical offering, “Signature” Robinson comes to the stage with a small band and his signature soaring sound. www.robertrobinsonmusic.com

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The Herkimer Pub & Brewery Celebrates 10 Years in Minneapolis

Thu, 19 Nov 2009 10:09:11 -0700

Minneapolis, MN – Blake Richardson, owner of The Herkimer Pub & Brewery announced that The Herkimer will celebrate its 10^th Anniversary in the Lynn-Lake neighborhood of Minneapolis. The celebration party will be on December 5, 2009. There will be $1 tap beers all day long and retro prices on food specials as well. Music, Herkimer trivia, prizes, and classic Herkimer gear will be available.

Richardson has always had a passion for the Uptown area of Minneapolis. “I enjoy the energy and eclecticism of the people in the neighborhood”, he stated, “so much so I opened my second establishment, moto-i, just a few doors down.” He believes that the area continues to thrive by the new stores and restaurants that have grown up in the area, as well as an influx of residents in several new apartment and condominium residences.

While some things have changed in the neighborhood, The Herkimer has stayed true to its original concept. As a brewer, Richardson had an affinity for German style Lagers, and has handcrafted the offerings on tap (quite a few of which are award winning). The Herkimer has a come-as-you-are attitude and is welcoming to everyone, including Green Bay Packer fans. The Herkimer is known as “The Packer Bar” in Minneapolis and annually hosts a tent party on the night the local Vikings travel to Green Bay to play.

The menu has had two classics survive all ten years as well: The Herkiburger and the Puerco Sandwich. Although it is fan favorites like the mini-burgers and award-winning sweet potato French fries that keeps fans coming back. The shuffleboard games and the new “Boggle Breakfast” (soon to become a fulltime offering) are crowd-pleasers.

Richardson looks forward to his next ten years in the neighborhood: “We’ve grown to have a serious following, by taking our food and beer seriously, and not taking ourselves too seriously. We thrive on kitsch and schtick and as long as we keep that, we hope to be celebrating another ten years!”

About The Herkimer Pub & Brewery:A Minneapolis based micro-brewery and restaurant set in a 1920's style atmosphere. They offer lunch, dinner, and weekend breakfast. There is also early and late happy hours that feature a rotating selection of German-style lagers. For more information, visit www.theherkimer.com.

The 20th Annual Coffee Festival November 21st, 2009 at Calhoun Square Kitchen Window to make new loc

Wed, 04 Nov 2009 13:59:23 -0700

The 20^th Annual Coffee Festival to Happen

November 21st, 2009 at Calhoun Square

Kitchen Window to make its new store location debut

What: The 20^th Annual Coffee Festival www.calhouncoffeefest.com

When: Saturday November 21st, 2009 from 10:00 AM – 3:00 PM

Where: Calhoun Square
3001 Hennepin Avenue

Minneapolis, MN 55408 (ramp parking available)

Cost: $9 purchase of collectable mug available at Coffee Fest or in advance at Kitchen Window. Free ticket to Comedy Sportz included with mug purchase. Shows are at 1:00 p.m. and 1:30 p.m.

Partners: Kitchen Window, a Calhoun tenant for 25 years, will host over 30 stations devoted to coffee and brewed beverages at its new and greatly expanded location.

Second Harvest Heartland – 100% of mug sales (each mug revenue feeds 12 people) directly benefits this nonprofit that is the Upper Midwest's largest hunger-relief organization. The goal of this year’s event is to raise enough money to feed 15,000 people.

Visuals:

§ Educational Seminars (Brewing Basics, Espresso 101, coffee and tea cupping)

§ Learn techniques for coffee roasting

§ Imbibe in coffee made from different brewing techniques

§ Sample great foods inspired by coffee

§ Learn the basics of Latte Art

§ Prize drawings and special offers from participating vendors

§ The latest in brewing equipment showcased

§ the first 2,000 attendees will receive a $5 discount to be used at participating retailers and restaurants in Calhoun Square

Kitchen Window
Specializing in quality kitchen products from basic to gourmet, Kitchen Window has been ranked by houseware vendors as one of the best kitchen stores in the nation. Awarded 'Best Coffee Accessories' by a local lifestyle magazine, Kitchen Window supports Coffee Festival on a yearly basis by enlisting participants, sponsoring activities and providing opportunities for customers to meet many of the region's most popular coffee and tea vendors. They also provide a complete schedule of cooking classes. For more information, please visit www.kitchenwindow.com.

Calhoun Square
Calhoun Square is an urban, indoor mall located in the heart of Uptown. For over 20 years it has served the Uptown area by offering a variety of unique shops, long-time restaurant favorites and commercial office space. By partnering with a variety of organizations and hosting events, Calhoun Square prides itself on being a gathering place for the community, and is happy to bring you Coffee Festival, their signature event. For more information, please visit www.calhounsquare.com

Local Businesswoman Announces Career Business Decision Impact Tops $2 Billion

Tue, 20 Oct 2009 10:59:13 -0700

Minneapolis, MN - Jill J. Johnson, president of Johnson Consulting Services, today announced that the value of the business decision impact she has provided now exceeds the $2 billion mark. Currently in her 27^th year as a management consultant and in her 22^nd year in business, Johnson derived this financial figure by evaluating the value of the business decisions her clients made because of her consulting work.

Elements taken into consideration to derive this figure include:

· Dollar value of the revenue projections being evaluated for market viability

· Dollar value of the revenues for the plans under review

· Dollar value of direct cash investment being considered (such as investing $200 million)

Jill Johnson commented, “It’s amazing to look over the past two decades of work and realize the significance of the business impact I have been involved with locally and internationally. Looking back on my career, it’s exciting to note that my clients are making multi-million dollar decisions, many of which exceed tens of millions of dollars.”

“I love consulting because my work helps produce tangible items like a new senior living community or the successful turnaround of a failing business. Just as powerful are the projects on the other side of the pendulum that allow my clients to walk away from deals because my analysis and research prove that the market cannot support the revenues they were looking to achieve.”

A range of some of the clients and projects Johnson Consulting works with include: A Japanese physician hired Johnson to determine if his product could be profitably sold in the United States; a real estate investor upped his $2 million investment to $3 million upon research JCS provided; the President of one of the top private colleges in the Midwest hired JCS to provide a candid assessment of each graduate program within his University.

About Johnson Consulting Services:An award winning management consultant specializing in market-based strategy development since 1982, Jill Johnson assists her clients in the development of business plans, marketing plans and strategies for growth. Her clients are located throughout the United States, as well as in Europe and Asia. She has worked with hundreds of clients over the last two decades and her consulting work has impacted over $2 billion dollars worth of business decisions. For more information, visit www.jcs-usa.com.

The Minnesota Chapter of the American Marketing Association (MN AMA) Presents their 2009 Annual Conf

Wed, 14 Oct 2009 09:08:33 -0700

The Minnesota Chapter of the American Marketing Association (MN AMA)

Presents their 2009 Annual Conference:

Get in the Game: Smart Moves to Optimize Marketing ROI

November 10, 2009 at the Saint Paul RiverCentre

When: November 10, 2009, 8:00 AM-4:45 PM and Happy Hour 4:45 PM-6:00 PM

Where: Saint Paul RiverCentre

175 Kellogg Blvd. W.
St Paul, MN 55102

Cost: Students: $75, Members: $299*, Non-Members: $399

Conference Partners receive AMA member rate. Current partners include members of IABC and MIMA

To Register: http://www.getinthegameconference.org/registration

In a tight economy, the CFO and the CMO often have to have tough conversations on where programs can be cut out or cut back. Marketing managers need to measure and show a return on marketing programs in order to maintain and grow their budget. If only they could achieve stronger results without having to dramatically, change or add to their strategy. The Minnesota Chapter of the American Marketing Association’s 2009 Annual Conference: Get in the Game: Smart Moves to Optimize Marketing ROI will help marketers walk away with tools and insight to increase revenue streams, build customer relationships and demonstrate results through ROI – all while maintaining a competitive edge through innovation.

The four marketing tracks attendees can immerse themselves into include:

• Customer Loyalty

• Marketing Innovation

• Achieving Accountability

• Social Media

John Bowman & Peter Hubbell of Saatchi & Saatchi will team up at the breakfast keynote to speak on Lovemarks - The Future Beyond Brands to reveal vital dimensions of mystery, sensuality and intimacy that empower achievement of loyalty beyond reason.At lunch,Margaret Murphy, President of Denali Marketing, and Barb Olson, Vice President of Loyalty, Best Buy, will share the launch of the Premier Silver tier for Best Buy's Reward Zone program. Concluding the day will be Michael Keller of International Dairy Queen,who will talk about how DQ has kept its 70-year-old iconic brand fresh and relevant.

Other speakers include some of the key marketing and business players in the Midwest: Bahram Akradi, Chairman, Chief Executive Officer and President, Life Time Fitness, Inc., John Olson Founder and CEO, OLSON, Paul Isakson, Head of Strategy, Space150, and Nancy Lyons President & CEO, Clockwork Active Media System. For a full listing and additional information on the other breakout speakers, please visit www.getinthegameconference.org/speakers .

About the Minnesota Chapter of the American Marketing Association:

The Minnesota Chapter of the American Marketing Association (MN AMA) is comprised of Minnesota marketing professionals and students who are interested in developing their marketing skill set in a variety of industries. A member elected Board of Directors governs the MN AMA. Its 700+ members make it one of the largest chapters in the country. For more information, please visit: www.mnama.org.

Bay Street Shoes and Accessories launches new Calhoun Square location

Tue, 13 Oct 2009 09:32:49 -0700

Minneapolis, MN – Darrel Besikof, President/Owner of Bay Street Shoes & Accessories, announced today that on October 29, 2009, they will celebrate the grand opening of their newly expanded location in Calhoun Square. A 25-year tenant of Calhoun Square, they are the single longest standing tenant within the shopping center. The new location is on the 1^st floor atrium nearest the Famous Dave’s BBQ and Blues entrance.

Adding to the wide selection of unique shoes, boots and sandals, the new store is greatly expanding their women’s purse and bag offerings. They are adding new lines of fashionable jewelry, caps, hats, mittens and gloves. Their menswear offerings are expanding to offer socks and quality leather goods such as passport cases and man bags.

“Our new store will mirror what our company philosophy has been all along. We strive to answer our client’s need for quality footwear that makes a statement about the wearer, said Besikof. “We’ve gained a strong reputation for our knowledge and low pressure sales approach. Our new space offers beautiful surroundings and inviting seating areas that allow customers the environment conducive to taking in our new offerings,” concluded Besikof.

Besikof reports that a portion of his inventory (mainly shoes/boots) is custom creations. These often one-of-a-kind selections are derived from his personal input to manufacturer representatives and designers that he’s gained a relationship with over his 35 years in the business. A self-proclaimed style “tinkerer” he collaborates until they land on the strap, heel or color that Besikof feels helps make the footwear distinct.

Bay Street Shoes and Accessories sells urban footwear and accessories. With store locations in Minneapolis, MN (Calhoun Square) and in Edina, MN (50^th and France), they also offer select styles on their website: www.baystreetshoes.com.

MNAMA installs 2009-2010 Board of Directors

Tue, 29 Sep 2009 15:00:42 -0700

Minneapolis, MN - Today the Minnesota Chapter of the American Marketing Association announced its Board of Directors for the 2009- 2010 fiscal year. Nine of the 19 professionals have held the association’s board positions in the past.

President – Kim Verros *

President-Elect – Andrew Chollar *

VP Finance – Denise Holt*

AVP Finance – Vanessa Bright *

VP Programming – Chuck Swensson

AVP of Programming – Camille Benoit

VP Membership – Cassandra Fyten *

AVP Membership – Heidi Theede

VP Marketing Communications – Cris Alves

AVP Marketing Communications – Dominic Fong

VP Sponsorship – Dani Luffey *

AVP Sponsorship – Catherine Gillis

VP Annual Conference – Signe McKie *

AVP Annual Conference - Brian Trinh

VP Collegiate Relations – Carrie Sazama *

AVP Collegiate Relations – Jessica Meilleur

Director at Large – Kathy Hollenhorst

Director at Large – Rene Kraus

Immediate Past President – Kelley Loughrey *

* Indicates Directors that have previously held MN AMA board positions

Kim Verros, president, said, “”We’ve got some exciting educational programs planned for the coming year that allows us to provide relevant and forward thinking theory and application to the dynamic marketing industry. We aim to continue standing out in the vibrant Twin Cities marketing community because of our programming and excellent networking opportunities.”

About the Minnesota chapter of American Marketing Association:

The Minnesota American Marketing Association (MN AMA) is comprised of Minnesota marketing professionals and students who are interested in developing their marketing skill set in a variety of industries. A member elected Board of Directors governs the MN AMA. Its 700+ members make it one of the largest chapters in the country. For more information, please visit: www.mnama.org.

Christopher Lower to present on Social Media Survival Skills for the MN AMA

Wed, 23 Sep 2009 08:27:57 -0700

Social Media Survival Skills - Practical Application of Impractical Tools

Thursday, October 01, 2009, 6:00 PM — 7:30 PM

You've heard the buzz about Facebook, Twitter, Linkedin, & YouTube, but how do they apply to your career? Social Media platforms are the fastest growing segments of the Internet user population. New users of Facebook, MySpace, Bebo, Twitter, Linkedin, YouTube, Flickr, and so on, number in the millions daily.

Social Media is intersecting every aspect of business on a daily basis and is becoming ingrained in our normal activities to the point that it is being incorporated as a channel for recruiting, internal communications, training, sales, marketing, PR, customer service, information, market research, events, and more.

What to Expect:

A quick overview of the history of social media
Introduction of term and getting started
Early adaptors vs. practical applications for career building and searching
Basic training - initiation of followers
Privacy settings
Brand and reputation management
Corporate policies for social media

What You Will Learn:

Discover how much of your life is being viewed online, for what purposes, and how to affect or change information about yourself online
Understand which social networking platforms are most effective for their industry and search
Learn how to monitor and search social networking tools for career opportunities as well as for opportunities to develop and establish your own expertise

About Christopher Lowe and Sterling Cross Communications
Recently named one of the top 20 Minnesota innovators in social media, Christopher is behind social media campaigns for over a dozen clients in the hospitality, technology, and professional services industries such as: moto-i, Baja Sol, Curry Up, The Bailey Group, Hospitality Minnesota, The Minnesota Restaurant Association, The Minnesota Lodging Association, and The MN Campground & Resort Association. He has over 17 years of marketing, sales, public relations and copywriting experience and 10 years of focus on emerging web technologies and their use in marketing and management. Christopher regularly share his insights at Above the Buzz.

Sterling Cross Communications is a fully integrated media provider that can take your traditional story and tell it with today’s technology. The company’s skill-sets include but are not limited to PR/Media relations, Web Design/Development, Print design, Social/Viral media, Audio/Video production, Content development (Copywriting and Photography), SEO/PPC, and Strategic marketing, but the real strength of the Sterling Cross brand is its strategic integration. By combining their knowledge base of separate media capabilities they can increase your overall reach exponentially in standard marketing channels as well as lesser known hard to target market segments. Sterling Cross makes it possible for you to be found and be heard above the above the buzz of traditional media.

Cost:
AMA Members: $25
Guests: $50
Students: $15

Walk-in attendees are welcome but will be charged an additional $10

Location:
Stella’s Fish Café
1402 West Lake St
Minneapolis, MN 55408
612-824-8862

Parking at meters and in nearby Calhoun Square ramp.

Maple Grove Arts Council Announces 2009 Maple Grove Autumn Art Fair

Fri, 18 Sep 2009 09:16:42 -0700

Maple Grove, MN - The Maple Grove Arts Council (MGAC) announced today the details of this year’s Maple Grove Autumn Art Fair.

Date: Saturday, September 19, from 10 am – 6 pm and

Sunday, September 20, from 11 am – 5 pm.

Location: The Shoppes at Arbor Lakes: 12459 Elm Creek Boulevard Maple Grove, MN 55369 (763) 424-0504 www.shoppesatarborlakes.com

Cost: Admission is free and ample free parking is available, including in the Transit-Station parking ramp.

What: More than 70 previewed artists will be showing and selling visual arts in categories including: painting, sculpture, ceramics, jewelry, photography and woodwork.

Visuals: Entertainment (including Maple Grove’s Celtic Trio Locklin Road), food booths, educational activities for children and families, and art demonstrations are featured.

Entertainment this year showcases the Maple Grove Arts Council Jazz Ensemble under the direction of Paul Mazzacano.

Saturday September 19

10am-12pm Locklin Road (Celtic Pop)

1pm-3pm The Hong Kong Accountants (Top 40 cover band)

4pm-6pm Peace Pickers Bluegrass Band

Sunday September 20

12 - 2 p.m. Maple Grove Arts Council Jazz Ensemble

3:30 - 5 p.m. The Elements (Classic Rock)

Strolling Musician Paul Imholte will perform all day Sunday.

The Maple Grove Arts Council, a non-profit organization celebrating over 10years of supporting the arts in Maple Grove, serves to enhance the fast growing community with all art disciplines through awareness, appreciation and participation of the arts. The Council promotes the community’s unique art culture through events such as their annual art fair and the growing student art show. Their goal is to bring Maple Grove a Center for the Arts in the next five to ten years that will allow enjoyment of visual and performing arts. Please visit www.maplegroveartscouncil.org for more information.

Baja Sol Launches Fourth Restaurant Concept: Baja Joes Burgers, Tacos, & Beer

Mon, 07 Sep 2009 08:05:02 -0700

Columbus, Ohio Location to give-away free Joe Burgers for a year to the first 100 customers at Grand Opening September 7^th, 2009

Inver Grove Heights, MN – Baja Sol Restaurant Group announced today that they will debut their fourth concept, Baja Joe’s Burger’s, Tacos, & Beer on September 7th, 2009 at 11 a.m. in Columbus, Ohio. A completely different direction from their Baja Sol Fresh Mexican concepts, Baja Joe’s is a modern take on a roadside burger shack featuring classic American beach fare favored by California surfers: burgers, tacos, & beer. The first location to open will be at 1200 Noe-Bixby Rd. Columbus, OH 43213.

Baja Joe’s will motivate the cheeseburger purists in the Columbus area to arrive at the doors early as they are offering free Joe’s Burgers for a year to the first 100 customers. The motivated customers will receive coupons good for a 52 free Joe Burger (one per week for a year), to reward their opening day support. Ten more winners will be awarded the free burgers via online contests.

Baja Sol is teaming up with another American classic in establishing the menu and beverage selection for Baja Joe’s, the Joseph Schlitz Brewing Company. The menu features many appetizers fried in a Schlitz beer batter – onion rings, brat bites, cheese curds, and chicken tenders. Other highlights of the menu are Cheese Burgers and street tacos made with slow cooked Barbacoa, Carnitas, or Chicken Tinga. They offer a simple twist to dessert – candy bars served up frozen upon request.

The concept is an expansion of the chain’s Baja Sol Beachfront Grill, a quick service burger location. The restaurants will have full bars, featuring several beers on tap and over 30 choices available in cans. Baja Joe’s Burgers, Tacos & Beer restaurants will be between 4,000 and 9,000 square feet. The decor will feature salvaged wood, used furniture and recycled equipment, as well as pool tables, dart machines and jukeboxes. “It’s going to be really fun and laid back,” said Baja Sol President, Bridget Sutton. She continued; “people in this economy are still looking to get back to basics, and comfort food. We wanted to bring back a classic.” The new concept will be grown through corporate and franchise locations.

The Columbus location will be the first of three Baja Joe’s Restaurants planned to open in the next six months. Other locations will include Illinois (Chicago area) and Minnesota (Minneapolis area). The new concept locations is scheduled to bring the number of locations to 30, doubling the size of the Baja Sol chain from where it was last January. Baja Sol can be found on Twitter (www.twitter.com/bajasol) and by searching for Baja Sol on Facebook.

About Baja Sol Restaurant Group Inc:

Since 1995, Baja Sol Restaurants capitalize on today's maturing tastes and fulfills those cravings within the Mexican/Latin food segment. They have over 18 locations with full-service restaurant, counter service and grill concepts located throughout the Midwestern United States. For more information or franchise information, please visit: www.baja-sol.com.

Creative Corporate Catering Hosts Fifth Annual Restaurant Showcase

Tue, 18 Aug 2009 13:00:01 -0700

Creative Corporate Catering Hosts Fifth AnnualRestaurant Showcase

Crowd estimated to beat last year’s record attendance of 1200

New Hope, MN — Creative Corporate Catering (CCC), a restaurant marketing service, presents their fifth annual Fall Restaurant Showcase.

What: Menu selections from over 30 Twin Cities restaurants and bakeries will be showcased: free sampling of signature dishes and sweets along with food demonstrations.

When: Wednesday, September 23, 2009 from 3-7 p.m.

Where: The Metropolitan Ballroom and Clubroom 5418 Wayzata Blvd Minneapolis, MN 55416 - (763) 797-1900

Who: Appealing to the business professionals who make catering and food delivery decisions.

Cost: Free admission – cash bar

Visuals: Live music, consistent prize giveaways and food demonstrations throughout the evening

A new tradition will rollout as CCC partners with longtime client and Showcase veteran Baja Sol. Executive Chef Bill Roche will be demonstrating and sampling food from their fall menu at 4:00, 5:00, and 6:00 pm. “We’re thrilled that Chef Bill will provide education and take away recipes to give attendees a special value they can enjoy long after the event is over,” said Thomas Kuehl, Creative Corporate Catering Marketing Director.

Kuehl continued, “In today’s tough economy, we know the importance of people making face to face connections to solidify business relationships. We’re happy to have seen substantial year to year growth at our annual event. Because of the popularity of this event, we have moved it to a larger event center that offers additional space and accommodations. “

Prizes will be awarded to lucky attendees throughout the event, including Häagen Dazs Ice Cream Sundae Bars for 10 and other assorted prizes. The grand prize is a two-night stay at Caribou Highland Lodge in Lutsen, MN. For more information and registration, please visit www.fallrestaurantshowcase.com.

Based in New Hope, MN, Creative Corporate Catering has been coordinating premium restaurant and catering food with on time delivery to businesses in Minneapolis, St. Paul, Bloomington, and surrounding suburbs for the past seven years. Creative Corporate Catering sources its food options from over 75 restaurants, bakeries and caterers and allows clients to mix and match food from numerous restaurants on a single order. For more information, please visit www.meetingmeals.com.

Social Media Breakfast Minneapolis/St. Paul Chapter (#SMBMSP) to host meeting at State Fair on Aug

Tue, 18 Aug 2009 12:50:34 -0700

Social Media Breakfast – Minneapolis/St. Paul Chapter (#SMBMSP) to host meeting at State Fair on August 28, 2009

300+ attendees signed up to date

What: Professional-development seminar with networking component for marketing professionals, public relations staffers, writers and others who work and interact with Social Media marketing.

Who: The SMBMSP (Rick Mahn and Mykl Roventine organizers) http://smbmsp18.eventbrite.com

When: August 28, 2009 – 8:00 – 9:30 a.m.

Where: Minnesota State Fairgrounds
1265 North Snelling Avenue
Blue Ribbon Picnic Area (D24) - Corner of Dan Patch & Randall
Saint Paul, MN 55108

Cost: Free to attend event – normal State Fair fees apply (admission/parking etc.)

Why: SMBMSP is where folks get together to talk about using social media and social networking tools in their business or careers. It's about networking, it's about learning, and mostly it's about people.

The State Fair offers the first opportunity since the SMBMSP fist began in early 2008 to invite both social media practitioners and their families out to learn, network and have fun at the fair.

Visuals: Guest speakers, Top 10 Bacon Haiku poetry contest winners to read winning odes to the group’s favorite breakfast food, musical entertainment

For the past 17 months, monthly meetings for local professionals are held in various locations around the Twin Cities. Averaging 120 people per meeting over the past year, the Twin Cities supports a large and vibrant creative community that is very technically aware and not afraid to look for new ideas or ask important questions. With over two dozen worldwide chapters in existence, the MSP chapter is the largest chapter and has hosted the largest event with 250+ in attendance at an outdoor event in June. Their meetings are often a trending topic on Twitter during their monthly events. For more information, please visit smbmsp.ning.com

Sterling Cross Group Receives 2009 Best of Osseo Award

Tue, 18 Aug 2009 12:41:28 -0700

Press Release

FOR IMMEDIATE RELEASE

Sterling Cross Group Receives 2009 Best of Osseo Award

U.S. Commerce Association’s Award Plaque Honors the Achievement

WASHINGTON D.C., June 8, 2009 -- Sterling Cross Group has been selected for the 2009 Best of Osseo Award in the Business Services category by the U.S. Commerce Association (USCA).

The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.

About U.S. Commerce Association (USCA)

U.S. Commerce Association (USCA) is a WashingtonD.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.

The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Commerce Association

CONTACT:
U.S. Commerce Association
Email:PublicRelations@us-ca.org
URL: http://www.us-ca.org

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Mary Lower of Sterling Cross Communications to Present to the MN Social Workers in Marketing (SWIM)

Mon, 13 Jul 2009 23:50:14 -0700

In challenging economic times, all businesses – from start-ups to large corporations must become smarter marketers to survive. It is even tougher for those in non-profit, charity, or community based businesses that rely upon the goodwill, contributions, and donations of others. With budgets lean, owners and managers must wear several hats, and one of the most important in times like these when you must keep the word out there, is that of Public Relations and Marketing.

At the July meeting of the Minneapolis – St. Paul Chapter of Social Workers in Marketing (SWIM), Mary Lower, the Chief Storyteller and President of Sterling Cross Communications will present on Creating Press Releases for Today’s Media.

When: Wednesday July 15^th, 2009 from 2:30 PM to 4:30 PM

Where: Home Health Care, Inc.
800 Boone Ave., Suite 200
Golden Valley, MN 55422

612-296-0409

(Will see big “microscope” from the road, pull into parking lot and drive around building to office of Home Health Care, Inc.)

What: Come join us to learn:

1. The language the media speaks and what will grab their attention

2. How to recognize newsworthy events and position your story through a press release

3. Various tools for working with the media

4. Direct thoughts and comments from local media decision makers

5. How to work with the various types of media, i.e., print, TV, radio

6. Working with Traditional & Social Media Outlets

For more information: Ned Ammons - 651-455-3999

Mary Lower is an accomplished Public Relations professional with a knack for crafting and delivering corporate stories with creative flair. Early in her career, Mary spent time enveloped in the many facets of video and film production. From working production on the news at ABC affiliate KDUB, to serving as a Production Assistant on the movie ‘Field of Dreams’, Mary learned to approach life—and work—with a creative flair. She proceeded to spend six years in Chicago and New York telling the stories of small-cap companies to the Wall Street community seeing life through a corporate lens. Looking to widen the audience and scope to which she was marketing her stories, she diversified her communication skill set. Mary has 16 plus years of experience in public relations, media relations, and investor relations in agency, corporate, and freelance settings. This provides her with a wealth of wisdom, talent, and networks that she leverages on behalf of her clients. Mary will deliver your message exactly the way you want it said to the audience to whom you want it told.

Previous Companies Mary has worked for: Martin Janis & Co. (Investor Relations Agency), Excel Technologies, Organic Net, Prudential, Spike Technology, and MRI

About Sterling Cross Communications:

Sterling Cross Communications Group (www.sterlingcrossgroup.com) is a Maple Grove, MN based communications firm that provides strategic Social Media, Public Relations, Media Relations, Interactive Marketing, and Web Design to a wide range of growing companies. They integrate the best methods of communication technology to deliver their client’s story to its intended audience.

Christopher Lower in the Multi-Housing Advocate Magazine Article: Making Social Media Work for You

Mon, 13 Jul 2009 14:28:25 -0700

Christopher Lower of Sterling Cross Communications is quoted in the 2009 issue of the Multi Housing Advocate Magazine. The Magazine is produced by the Minnesota Multi-Housing Association (MMHA), where Lower spoke in June on the topic of Managing your Online Reputation and Brand. The article is written by the MMHA's PR Director, Tina Gassman and is full of insight about how to apply social media to the multi-housing management space. Here are the first two paragraphs and you can click the link following tha to read the full article:

Last month, I sat in on MHA’s two-part Hot Topic seminar. Robert Turnbull of Rentwiki.com presented “The Social Media Phenomenon” and Christopher Lower of Sterling Cross Communications presented “The ROI of Managing Your Online Reputation.” While I had been reading about and researching this topic fairly extensively, I found the information to be very helpful in that it was tailored to our industry. As I discuss how this social media phenomenon must change the way we approach marketing, I will include the valuable points I learned from these two presenters and will provide you with a quick and dirty guide to your public relations efforts in this “always on” age.

Today’s marketing landscape looks much different than it did 30 years ago…

To read the rest of the article please click here.

Baja Sol Restaurants Group Announces Aggressive Franchise Expansion Plans for Wisconsin

Tue, 07 Jul 2009 14:45:24 -0700

Inver Grove Heights, MN – In the midst of an economic downturn that has forced many restaurants to seek bankruptcy protection or close their doors altogether, Minnesota-based chain Baja Sol Restaurants Group, Inc. today announced plans to expand heavily into Wisconsin. Company President, Bridget Sutton and other Baja Sol representatives will start in Eau Claire, WI on Monday, July 13 to meet with prospective franchisees.

When & Where: Eau Claire, WI
July 13, 11 am to 1 pm
Hampton Inn Eau Claire
2622 Craig Road, Eau Claire, WI

Wisconsin Dells, WI
July 13, 5 pm to 7 pm
Holiday Inn Express
1033 Wisconsin Dells Parkway, Wisconsin Dells, WI

Madison, WI
July 14, 11 am to 1 pm
GrandStay Residential Suites
5317 High Crossing Blvd. Madison, WI

La Crosse, WI
July 14, 5 pm to 7 pm
GrandStay Residential Suites
525 Front Street North, La Crosse, WI

Cost: Free - Registration Required

RSVP: emily@baja-sol.com (651) 554-1111

What: At this event guests will:

· Be introduced to the Baja Sol Restaurant Experience

· Learn about opportunities to own a Baja Sol Franchise

· Find out about the different concepts of Baja Sol Restaurants – Baja Sol Cantina, Baja Sol Tortilla Grill, & Baja Joe’s Burgers, Taco’s, & Beer, and Baja Joe’s Beachfront Grill

· Enjoy a complimentary meal

In light of the current economic conditions, Baja Sol Restaurants have been bucking the trend. “Even though other concepts have been struggling in this economy, Baja Sol remains strong and continues to grow,” said Baja Sol president Bridget Sutton. She continued; “Baja Sol’s sales increases have outpaced the industry every year for the last three years, and the chain has more than doubled in size during that same period.”

The chain has current locations in Minnesota, Illinois and Ohio. Sutton explains their intentions for Wisconsin; “expanding into Wisconsin now is a natural extension of our growth. Eau Claire, Madison, the Dells, La Crosse, and of course Milwaukee are excellent areas that are good fits for Baja Sol’s concepts.” Sutton cites several factors for their success: the increasing availability of good real estate, more reasonable leasing and construction costs, the continuing growth of Latin food, and Baja Sol Restaurants’ brand diversification. Baja Sol owns four concepts under two brand names:

Baja Sol Cantina, a full service restaurant offering modern Mexican and Pan Latin fare featuring

Baja Sol’s famous Free Chips and Salsa Bar;

Baja Sol Tortilla Grill, a smaller, fast casual version of the Cantina;

Baja Joe’s Burgers, Tacos & Beer, a full service concept with a beach shack theme offering low

price points in a very casual dining atmosphere with pool, darts and games;

Baja Joe’s Beachfront Grill, a fast casual concept combining the most popular Mexican food

and America’s all time favorite food, the burger.

Baja Sol Restaurants Group is working with franchisee candidates who understand the value and benefit of a franchise system, who can appreciate the growth potential in the Latin food segment and who have a proven track record in business.

About Baja Sol Restaurant Group Inc:

Since 1995, Baja Sol Restaurants capitalizes on today’s consumers’ maturing tastes within the Mexican/Latin food and drink segment. They have over 20 locations with full service restaurant, counter service and grill concepts located throughout the Midwestern United States. For more information or franchise information, please visit: www.baja-sol.com.

Sterling Cross Communications Launches New Website Focusing on Integrated PR, Social Media, & Market

Thu, 02 Jul 2009 14:16:06 -0700

Minneapolis, MN - Sterling Cross Communications, a PR, Social Media, Marketing, and Web Design firm announced today the launch of their new website (www.sterlingcrossgroup.com). The website features more case studies of the firm’s work with integrated solutions, especially in their work with social media and PR 2.0.

The firm launched in 2002 as a traditional media relations and PR firm quickly recognized the trends of social media, and began to integrate social media tools into their clients’ and their own campaigns. The new website features more case studies of Sterling Cross’s work in the Restaurant, Hospitality, Professional Services and Tech industries.

Mary Lower, President and Chief Storyteller, commented: “We needed a change to the site to really showcase the work we have been doing. Our work in Social Media and PR for moto-i has been included in the book Twitter Means Business – How Microblogging can help or hurt your Company by Julio Ojeda-Zapata.” She continued; “we have several other case studies now for other social media campaigns we’ve strategized and planned for our clients.”

Sterling Cross has also included the Cross Community projects that reflect the work Sterling Cross Communications performs for non-profit, faith-based, and charitable clients. The firm has worked with several of these groups on retainer and project basis. In 2006 the firm started their Cross Community Project Program. In this program, each quarter, an employee gets to choose to adopt a charity, non-profit, or faith-based group, to adopt for that quarter and Sterling Cross Communications performs a project for free. Interested groups can apply for consideration directly on the website (www.sterlingcrossgroup.com/ContactForm.html).

About Sterling Cross Communications:

Baja Sol Franchise Tour Comes to Mankato and Southwest Minnesota

Mon, 29 Jun 2009 19:40:39 -0700

Inver Grove Heights, MN – Baja Sol Restaurant Group announced they bring their 2009 Franchise Tour to Mankato and Southwest Minnesota. This tour is to introduce the Baja Sol restaurant concepts to potential Franchisees and business owners in the area.

When: Tuesday, June 23rd from 11 am to 1 pm

Where: The Grandstay Residential Suites Hotel at 1000 Raintree Road, Mankato, MN 56001

Cost: Free - Registration Required

RSVP: emily@bajasol.com (651) 554-1111

What: At this event guests will:

· Be introduced to the Baja Sol Restaurant’s Experience

· Learn about opportunities to own a Baja Sol Franchise

· Find out about the different concepts of Baja Sol Restaurants – Baja Sol Cantina, Baja Sol Tortilla Grills, & Baja Joe’s

· Enjoy a meal

Today’s consumers crave fresh and healthy alternatives in their dining choices without sacrificing flavor. Baja Sol Restaurants capitalize on today's maturing tastes and fulfills those cravings within the Mexican/Latin food segment. Our focus is on healthy products that taste great, combining bold flavors with tried and true favorites. We combine top quality produce, choice meats and seafood, and salsas made fresh daily from our secret recipes and house them in fresh, contemporary environments with a commitment to excellence in customer service. Baja Sol Restaurants deliver all of this and more to a public searching for alternatives to boring casual and quick service dining.

About Baja Sol Restaurant Group Inc:

The Bailey Group Hosts Employee Engagement: Unleash the Drive to Excel

Mon, 29 Jun 2009 19:40:22 -0700

Minneapolis, MN – The Bailey Group, an executive coaching company, is hosting a breakfast meeting to explore how engaged employees drive business results.

When: Tuesday, July 21, 2009 7:30 – 9:00 a.m.

Where: The Metropolitan 5418 Wayzata Blvd., Minneapolis 55416

Cost: Free - Registration Required

RSVP: enordby@thebaileygroup.com (763) 545-5997

What: At this event professionals will:

· Gain an understanding of what employee engagement is and is not

· Identify the impact of a motivated workforce

· Learn about methods for measuring workforce engagement

· Experience activities to engage yourself and your employees

About The Bailey Group:

Since 1989, The Bailey Group, Inc. has earned a reputation for helping leaders and organizations achieve vital business objectives with effective leadership, motivated employees and a culture that maximizes efforts to achieve results. Through executive coaching, team development, training, and facilitation we enhance leadership skills that have a direct impact on business performance and results. For more information please visit: www.thebaileygroup.com.

Baja Sol Franchise Tour Kicks off in Rochester, MN

Mon, 29 Jun 2009 19:39:56 -0700

Inver Grove Heights, MN – Baja Sol Restaurant Group announced they will kick off their 2009 Franchise Tour in Rochester, MN. This tour is to introduce the Baja Sol restaurant concepts to potential Franchisees and business owners in the area.

When: Friday, June 19th from 11 am to 1 pm

Where: Hilton Garden Inn at 225 South Broadway, Rochester, MN 55904

Cost: Free - Registration Required

RSVP: emily@bajasol.com (651) 554-1111

What: At this event guests will:

· Be introduced to the Baja Sol Restaurant’s Experience

· Learn about opportunities to own a Baja Sol Franchise

· Find out about the different concepts of Baja Sol Restaurants – Baja Sol Cantina, Baja Sol Tortilla Grills, & Baja Joe’s

· Enjoy a meal

About Baja Sol Restaurant Group Inc: