Web Design/Print Design
The Bailey Consulting Group
The Bailey Consulting Group is a Leadership Coaching Consultancy. Their clientele of mostly upper and c-level management needed to be more aware of the services and expertise of the group. With very strategic focus we have performed Expert Positioning campaigns with the principals of the firm to establish them as thought leaders and industry experts.
Results:
- Blogs and Linkedin Campaigns have been leveraged to establish expertise.
- Sterling Cross has sought and secured speaking events for the principals to demonstrate their expertise to large audiences.
- Bylined article and thought piece articles have been placed in targeted trade magazines ans online resources and sites that their audience peruses.
- Complete rebranding and the creation of new marketing collateral has been achieved.
- An informational electronic newsletter has increased in readership over 40% from last year results.
- Targeted SEO & SEM campaigns have nearly tripled traffic to the website and blog.
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