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2010-03-24 10:29:08 - The Ramada Plaza Minneapolis names Sterling Cross Communications their PR & Social Media AOR
The Ramada Plaza Minneapolis names Sterling Cross Communications as their PR & Social Media Agency of Record
Minneapolis, MN – Paul Durand, General Manager of the Ramada Plaza Minneapolis, and part of its ownership group today announced that Sterling Cross Communications is their PR and social media agency of record. The hotel recently acquired by Scalzo Hospitality Inc. is putting the finishing touches on a three million dollar remodeling and renovation of the entire property inside and out.
The new additions, design, and amenities have transformed the property into a state of the art venue targeted for business and family travel. Its prime location near both the new Target Field and TCF Bank Stadium will make it an ideal travel destination. Sterling Cross Communications has been brought on board to market the property via social media and online channels, and to generate awareness through public relations.
“Sterling Cross has demonstrated they are on the leading edge of marketing for Hotels and Restaurants on a local and national scale,” Says Durand. He continued; “We have several new partnerships with the Minnesota Twins and other Minneapolis Sports Teams, and Sterling Cross will help us leverage and generate awareness of these partnerships. When my family (Scalzo Hospitality Inc) first was made aware of this property, we were excited to find such a location and to be able to return it to its former status.”
The last piece of the remodel is going to be The Northern Point Restaurant. As The Anchorage, it was once a destination for its famed brunches. Durand hopes to remake a name for the Restaurant and is about to announce their new concept and menus.
About Scalzo Hospitality Inc
Scalzo Hospitality has been in the hotel business since 1962. Commitment, Consistency, Pride, and Ownership are the core values of Scalzo Hospitality, Inc. World Class Hospitality is how they measure every decision. Scalzo Hospitality currently owns and operates the Ramada Inn, Wisconsin Dells, WI as well as the Park Vue Inn of Anaheim, CA. For more information, please visit them at www.scalzohospitality.com or follow them on Twitter - www.twitter.com/ramada_plaza_mn.
About Sterling Cross Communications
Sterling Cross Communications Group (www.sterlingcrossgroup.com) is a Maple Grove, MN based communications firm that provides strategic Public Relations, Media Relations, Interactive Marketing, and Strategic Communications to a wide range of growing companies. They integrate the best methods of communication technology to deliver their client’s story to its intended audience. Follow them on Twitter – www.twitter.com/sterlingcrosspr.
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