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2009-10-14 09:08:33 - The Minnesota Chapter of the American Marketing Association (MN AMA) Presents their 2009 Annual Conf The Minnesota Chapter of the American Marketing Association (MN AMA)
Presents their 2009 Annual Conference:
Get in the Game: Smart Moves to Optimize Marketing ROI
November 10, 2009 at the Saint Paul RiverCentre
When: November 10, 2009, 8:00 AM-4:45 PM and Happy Hour 4:45 PM-6:00 PM
Where: Saint Paul RiverCentre
175 Kellogg Blvd. W.
St Paul, MN 55102 Cost: Students: $75, Members: $299*, Non-Members: $399
Conference Partners receive AMA member rate. Current partners include members of IABC and MIMA
To Register: http://www.getinthegameconference.org/registration
In a tight economy, the CFO and the CMO often have to have tough conversations on where programs can be cut out or cut back. Marketing managers need to measure and show a return on marketing programs in order to maintain and grow their budget. If only they could achieve stronger results without having to dramatically, change or add to their strategy. The Minnesota Chapter of the American Marketing Association’s 2009 Annual Conference: Get in the Game: Smart Moves to Optimize Marketing ROI will help marketers walk away with tools and insight to increase revenue streams, build customer relationships and demonstrate results through ROI – all while maintaining a competitive edge through innovation.
The four marketing tracks attendees can immerse themselves into include:
• Customer Loyalty
• Marketing Innovation
• Achieving Accountability
• Social Media
John Bowman & Peter Hubbell of Saatchi & Saatchi will team up at the breakfast keynote to speak on Lovemarks - The Future Beyond Brands to reveal vital dimensions of mystery, sensuality and intimacy that empower achievement of loyalty beyond reason.At lunch,Margaret Murphy, President of Denali Marketing, and Barb Olson, Vice President of Loyalty, Best Buy, will share the launch of the Premier Silver tier for Best Buy's Reward Zone program. Concluding the day will be Michael Keller of International Dairy Queen,who will talk about how DQ has kept its 70-year-old iconic brand fresh and relevant.
Other speakers include some of the key marketing and business players in the Midwest: Bahram Akradi, Chairman, Chief Executive Officer and President, Life Time Fitness, Inc., John Olson Founder and CEO, OLSON, Paul Isakson, Head of Strategy, Space150, and Nancy Lyons President & CEO, Clockwork Active Media System. For a full listing and additional information on the other breakout speakers, please visit www.getinthegameconference.org/speakers .
About the Minnesota Chapter of the American Marketing Association:
The Minnesota Chapter of the American Marketing Association (MN AMA) is comprised of Minnesota marketing professionals and students who are interested in developing their marketing skill set in a variety of industries. A member elected Board of Directors governs the MN AMA. Its 700+ members make it one of the largest chapters in the country. For more information, please visit: www.mnama.org. |