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2009-09-23 08:27:57 - Christopher Lower to present on Social Media Survival Skills for the MN AMA

Social Media Survival Skills - Practical Application of Impractical Tools
Thursday, October 01, 2009, 6:00 PM — 7:30 PM

You've heard the buzz about Facebook, Twitter, Linkedin, & YouTube, but how do they apply to your career? Social Media platforms are the fastest growing segments of the Internet user population. New users of Facebook, MySpace, Bebo, Twitter, Linkedin, YouTube, Flickr, and so on, number in the millions daily.

Social Media is intersecting every aspect of business on a daily basis and is becoming ingrained in our normal activities to the point that it is being incorporated as a channel for recruiting, internal communications, training, sales, marketing, PR, customer service, information, market research, events, and more.

What to Expect:
  • A quick overview of the history of social media
  • Introduction of term and getting started
  • Early adaptors vs. practical applications for career building and searching
  • Basic training - initiation of followers
  • Privacy settings
  • Brand and reputation management
  • Corporate policies for social media
What You Will Learn:
  • Discover how much of your life is being viewed online, for what purposes, and how to affect or change information about yourself online
  • Understand which social networking platforms are most effective for their industry and search
  • Learn how to monitor and search social networking tools for career opportunities as well as for opportunities to develop and establish your own expertise
About Christopher Lowe and Sterling Cross Communications
Recently named one of the top 20 Minnesota innovators in social media, Christopher is behind social media campaigns for over a dozen clients in the hospitality, technology, and professional services industries such as: moto-i, Baja Sol, Curry Up, The Bailey Group, Hospitality Minnesota, The Minnesota Restaurant Association, The Minnesota Lodging Association, and The MN Campground & Resort Association. He has over 17 years of marketing, sales, public relations and copywriting experience and 10 years of focus on emerging web technologies and their use in marketing and management. Christopher regularly share his insights at Above the Buzz.

Sterling Cross Communications is a fully integrated media provider that can take your traditional story and tell it with today’s technology. The company’s skill-sets include but are not limited to PR/Media relations, Web Design/Development, Print design, Social/Viral media, Audio/Video production, Content development (Copywriting and Photography), SEO/PPC, and Strategic marketing, but the real strength of the Sterling Cross brand is its strategic integration. By combining their knowledge base of separate media capabilities they can increase your overall reach exponentially in standard marketing channels as well as lesser known hard to target market segments. Sterling Cross makes it possible for you to be found and be heard above the above the buzz of traditional media.

Cost:
AMA Members: $25
Guests: $50
Students: $15

Walk-in attendees are welcome but will be charged an additional $10

Location:
Stella’s Fish Café
1402 West Lake St
Minneapolis, MN 55408
612-824-8862

Parking at meters and in nearby Calhoun Square ramp.