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2009-09-07 08:05:02 - Baja Sol Launches Fourth Restaurant Concept: Baja Joes Burgers, Tacos, & Beer Columbus, Ohio Location to give-away free Joe Burgers for a year to the first 100 customers at Grand Opening September 7th, 2009
Inver Grove Heights, MN – Baja Sol Restaurant Group announced today that they will debut their fourth concept, Baja Joe’s Burger’s, Tacos, & Beer on September 7th, 2009 at 11 a.m. in Columbus, Ohio. A completely different direction from their Baja Sol Fresh Mexican concepts, Baja Joe’s is a modern take on a roadside burger shack featuring classic American beach fare favored by California surfers: burgers, tacos, & beer. The first location to open will be at 1200 Noe-Bixby Rd. Columbus, OH 43213.
Baja Joe’s will motivate the cheeseburger purists in the Columbus area to arrive at the doors early as they are offering free Joe’s Burgers for a year to the first 100 customers. The motivated customers will receive coupons good for a 52 free Joe Burger (one per week for a year), to reward their opening day support. Ten more winners will be awarded the free burgers via online contests. Baja Sol is teaming up with another American classic in establishing the menu and beverage selection for Baja Joe’s, the Joseph Schlitz Brewing Company. The menu features many appetizers fried in a Schlitz beer batter – onion rings, brat bites, cheese curds, and chicken tenders. Other highlights of the menu are Cheese Burgers and street tacos made with slow cooked Barbacoa, Carnitas, or Chicken Tinga. They offer a simple twist to dessert – candy bars served up frozen upon request. The concept is an expansion of the chain’s Baja Sol Beachfront Grill, a quick service burger location. The restaurants will have full bars, featuring several beers on tap and over 30 choices available in cans. Baja Joe’s Burgers, Tacos & Beer restaurants will be between 4,000 and 9,000 square feet. The decor will feature salvaged wood, used furniture and recycled equipment, as well as pool tables, dart machines and jukeboxes. “It’s going to be really fun and laid back,” said Baja Sol President, Bridget Sutton. She continued; “people in this economy are still looking to get back to basics, and comfort food. We wanted to bring back a classic.” The new concept will be grown through corporate and franchise locations. The Columbus location will be the first of three Baja Joe’s Restaurants planned to open in the next six months. Other locations will include Illinois (Chicago area) and Minnesota (Minneapolis area). The new concept locations is scheduled to bring the number of locations to 30, doubling the size of the Baja Sol chain from where it was last January. Baja Sol can be found on Twitter (www.twitter.com/bajasol) and by searching for Baja Sol on Facebook. About Baja Sol Restaurant Group Inc:
Since 1995, Baja Sol Restaurants capitalize on today's maturing tastes and fulfills those cravings within the Mexican/Latin food segment. They have over 18 locations with full-service restaurant, counter service and grill concepts located throughout the Midwestern United States. For more information or franchise information, please visit: www.baja-sol.com. |