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2009-07-13 23:50:14 - Mary Lower of Sterling Cross Communications to Present to the MN Social Workers in Marketing (SWIM) In challenging economic times, all businesses – from start-ups to large corporations must become smarter marketers to survive. It is even tougher for those in non-profit, charity, or community based businesses that rely upon the goodwill, contributions, and donations of others. With budgets lean, owners and managers must wear several hats, and one of the most important in times like these when you must keep the word out there, is that of Public Relations and Marketing.
At the July meeting of the Minneapolis – St. Paul Chapter of Social Workers in Marketing (SWIM), Mary Lower, the Chief Storyteller and President of Sterling Cross Communications will present on Creating Press Releases for Today’s Media.
When: Wednesday July 15th, 2009 from 2:30 PM to 4:30 PM
Where: Home Health Care, Inc.
800 Boone Ave., Suite 200 Golden Valley, MN 55422 612-296-0409
(Will see big “microscope” from the road, pull into parking lot and drive around building to office of Home Health Care, Inc.)
What: Come join us to learn:
1. The language the media speaks and what will grab their attention
2. How to recognize newsworthy events and position your story through a press release
3. Various tools for working with the media
4. Direct thoughts and comments from local media decision makers
5. How to work with the various types of media, i.e., print, TV, radio
6. Working with Traditional & Social Media Outlets
For more information: Ned Ammons - 651-455-3999
Mary Lower is an accomplished Public Relations professional with a knack for crafting and delivering corporate stories with creative flair. Early in her career, Mary spent time enveloped in the many facets of video and film production. From working production on the news at ABC affiliate KDUB, to serving as a Production Assistant on the movie ‘Field of Dreams’, Mary learned to approach life—and work—with a creative flair. She proceeded to spend six years in Chicago and New York telling the stories of small-cap companies to the Wall Street community seeing life through a corporate lens. Looking to widen the audience and scope to which she was marketing her stories, she diversified her communication skill set. Mary has 16 plus years of experience in public relations, media relations, and investor relations in agency, corporate, and freelance settings. This provides her with a wealth of wisdom, talent, and networks that she leverages on behalf of her clients. Mary will deliver your message exactly the way you want it said to the audience to whom you want it told.
Previous Companies Mary has worked for: Martin Janis & Co. (Investor Relations Agency), Excel Technologies, Organic Net, Prudential, Spike Technology, and MRI
About Sterling Cross Communications:
Sterling Cross Communications Group (www.sterlingcrossgroup.com) is a Maple Grove, MN based communications firm that provides strategic Social Media, Public Relations, Media Relations, Interactive Marketing, and Web Design to a wide range of growing companies. They integrate the best methods of communication technology to deliver their client’s story to its intended audience.
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