Christopher Lower of Sterling Cross Communications is quoted in the 2009 issue of the Multi Housing Advocate Magazine.  The Magazine is produced by the Minnesota Multi-Housing Association (MMHA), where Lower spoke in June on the topic of Managing your Online Reputation and Brand.  The article is written by the MMHA's PR Director, Tina Gassman and is full of insight about how to apply social media to the multi-housing management space. Here are the first two paragraphs and you can click the link following tha to read the full article:

Last month, I sat in on MHA’s two-part Hot Topic seminar. Robert Turnbull of Rentwiki.com presented “The Social Media Phenomenon” and Christopher Lower of Sterling Cross Communications presented “The ROI of Managing Your Online Reputation.” While I had been reading about and researching this topic fairly extensively, I found the information to be very helpful in that it was tailored to our industry. As I discuss how this social media phenomenon must change the way we approach marketing, I will include the valuable points I learned from these two presenters and will provide you with a quick and dirty guide to your public relations efforts in this “always on” age.

Today’s marketing landscape looks much different than it did 30 years ago…