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2009-07-07 14:45:24 - Baja Sol Restaurants Group Announces Aggressive Franchise Expansion Plans for Wisconsin Inver Grove Heights, MN – In the midst of an economic downturn that has forced many restaurants to seek bankruptcy protection or close their doors altogether, Minnesota-based chain Baja Sol Restaurants Group, Inc. today announced plans to expand heavily into Wisconsin. Company President, Bridget Sutton and other Baja Sol representatives will start in Eau Claire, WI on Monday, July 13 to meet with prospective franchisees.
When & Where: Eau Claire, WI
July 13, 11 am to 1 pm Hampton Inn Eau Claire 2622 Craig Road, Eau Claire, WI Wisconsin Dells, WI July 13, 5 pm to 7 pm Holiday Inn Express 1033 Wisconsin Dells Parkway, Wisconsin Dells, WI Madison, WI July 14, 11 am to 1 pm GrandStay Residential Suites 5317 High Crossing Blvd. Madison, WI La Crosse, WI July 14, 5 pm to 7 pm GrandStay Residential Suites 525 Front Street North, La Crosse, WI Cost: Free - Registration Required
What: At this event guests will:
· Be introduced to the Baja Sol Restaurant Experience
· Learn about opportunities to own a Baja Sol Franchise
· Find out about the different concepts of Baja Sol Restaurants – Baja Sol Cantina, Baja Sol Tortilla Grill, & Baja Joe’s Burgers, Taco’s, & Beer, and Baja Joe’s Beachfront Grill
· Enjoy a complimentary meal
In light of the current economic conditions, Baja Sol Restaurants have been bucking the trend. “Even though other concepts have been struggling in this economy, Baja Sol remains strong and continues to grow,” said Baja Sol president Bridget Sutton. She continued; “Baja Sol’s sales increases have outpaced the industry every year for the last three years, and the chain has more than doubled in size during that same period.”
The chain has current locations in Minnesota, Illinois and Ohio. Sutton explains their intentions for Wisconsin; “expanding into Wisconsin now is a natural extension of our growth. Eau Claire, Madison, the Dells, La Crosse, and of course Milwaukee are excellent areas that are good fits for Baja Sol’s concepts.” Sutton cites several factors for their success: the increasing availability of good real estate, more reasonable leasing and construction costs, the continuing growth of Latin food, and Baja Sol Restaurants’ brand diversification. Baja Sol owns four concepts under two brand names:
Baja Sol Cantina, a full service restaurant offering modern Mexican and Pan Latin fare featuring
Baja Sol’s famous Free Chips and Salsa Bar;
Baja Sol Tortilla Grill, a smaller, fast casual version of the Cantina;
Baja Joe’s Burgers, Tacos & Beer, a full service concept with a beach shack theme offering low
price points in a very casual dining atmosphere with pool, darts and games;
Baja Joe’s Beachfront Grill, a fast casual concept combining the most popular Mexican food
and America’s all time favorite food, the burger.
Baja Sol Restaurants Group is working with franchisee candidates who understand the value and benefit of a franchise system, who can appreciate the growth potential in the Latin food segment and who have a proven track record in business.
About Baja Sol Restaurant Group Inc:
Since 1995, Baja Sol Restaurants capitalizes on today’s consumers’ maturing tastes within the Mexican/Latin food and drink segment. They have over 20 locations with full service restaurant, counter service and grill concepts located throughout the Midwestern United States. For more information or franchise information, please visit: www.baja-sol.com.
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